You used the term “universal.” It strikes me that that’s a very important part of your career and who you are.
That’s because — the career that the people have given me and the career that the people have supported has allowed me the creative freedom and license and actually the personal encouragement to continue to just sort of mix things. The people have allowed me to — they’ve respected my choice of wanting to be like a little, you know, a baby alchemist, and just trying to mix different cultures together and things that I think are interesting.
"I really do believe that the world can be saved through design, and everything needs to actually be “architected.”…So the reason why I turn up so much in interviews is because I’ve tasted what it means to create and be able to impact, and affect in a positive way. And I know that there’s more creativity to happen. And I know that there’s traditionalists that hold back the good thoughts and there’s people in offices that stop the creative people, and [who] are intimidated by actual good ideas. I believe that utopia is actually possible–but we’re led by the least noble, the least dignified, the least tasteful, the dumbest, and the most political. … I really appreciate you guys’ willingness to learn and hone your craft, and not be lazy about creation. I’m very inspired to be in this space."
"Every creative endeavor, from writing a book to designing a brand to launching a company, follows what’s known as an Uncertainty Curve. The beginning of a project is defined by maximum freedom, very little constraint, and high levels of uncertainty. Everything is possible; options, paths, ideas, variations, and directions are all on the table. At the same time, nobody knows exactly what the final output or outcome will be. And, at times, even whether it will be. Which is exactly the way it should be."
"In the shower, with the hot water coming down, you’ve left the real world behind, and very frequently things open up for you. It’s the change of venue, the unblocking the attempt to force the ideas that’s crippling you when you’re trying to write."
"why are you adopting the trappings of creative people without actually creating anything?"
"Technologists are creatives, and they not only make the work better through the production process, but come up with and make ideas smarter. Having an internal team allows you to move fast and test ideas early through prototypes."
"A creative man is motivated by the desire to achieve, not by the desire to beat others."
- Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change).
- Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission to have crazy ideas.
- Hire weird people. Not just the tattoo’d and pierced-in-strange-places kind, but people from outside your industry who would approach problems in different ways than you and your normal competitors.
- Meetings are a necessary evil, but you can avoid the conference room and meet people in the halls, the water cooler, or their desks. Make meetings less about delegation and task management and more about cross-pollination of ideas (especially the weird ideas). This is a lot harder than centralized, top-down meetings. But this is your job — deal with it.
- Structure your company to be flexible. Creativity is often spontaneous, so the whole company needs to be able to pivot quickly and execute on them (see #1)
"The role of a creative leader is not to have all the ideas; it’s to create a culture where everyone can have ideas and feel that they’re valued. So it’s much more about creating climates. I think it’s a big shift for a lot of people."
"Creative leaders should go for getting lots and lots of small ideas out there. Stop beating yourself up searching for the one big idea. Get lots of ideas out there and then let the people you interact with feed those ideas and they will make it big."
"Creatives have an inherent affection for every process involved in realizing their creative vision. No one that likes to design for the web hates code; they hate the pain associated with not knowing how to code."
"Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep."